Lazy Discipline - how to write content

2022-02-26 22:23

#Who, What, Why

  • Who is your tribe
  • What do you do that's unique. David did marketing on no budget.
  • Why should they care about what you write. Need to offer something unique


Observe, insight, write, post. Turn everyday observations into insights.

Don't just share information. Needs insight and emotion.
Story + Insight + Emotion leads to transformation

At the start of post, write:

  • What outcome do you want?
  • How do you want them to feel?

And also:

  • Problem
  • Story
  • Transformation (shift in thinking)

This is the framework for the post.

#Writing for linkedin

  • Research hashtags
  • End with a question
  • Write a hooky first two sentences